Contact Us
If you have a “Contact Us” page on your website, you can create a ContactPage data item and connect the various types of locations and phone numbers as ContactPoints.
For example, if you have a sales line and a technical support line, you can have these as Contact Point data items, linked to the Contact Page data item via the “main entity” property.
About Us
For your About Us page, you can create an AboutPage data item. You will see that there are no required or recommended fields for this data item. That being said, you can still fill out the relevant fields. We recommend linking the homepage data item using the about property.
Based on the kind of information you have on your About page, you can use as many or as little properties as you want to describe this data item.
FAQs
If you have a page dedicated to frequently asked questions, marking this up with FAQPage schema is a great way to make this page eligible for Google Rich Results.
You can also create FAQPage markup for FAQs that live on other pages, such as within blogs, tutorials, or even at the bottom of your menu page.
Often, the about property is the best way to state that the FAQPage is about the LocalBusiness.
How to Create “FAQPage” Schema Markup
Blog
If you have a blog and blog posts on your site you will want to add Blog and BlogPosting markup. BlogPosting data items are often connected back to the LocalBusiness using the about, author, publisher, or sourceOrganization properties.
News
If you have news articles on your website you can add NewsArticle markup. Check out this video which shows how to add article markup via the Schema App Editor. Properties to connect NewsArticle markup back to the LocalBusiness are similar to those used for BlogPosting.
video – How to Optimize an Article with Schema App Editor
Product
If you have products on your website you could be eligible for rich results if you apply the Product schema markup correctly.
It’s best to connect Products back to your LocalBusiness via the manufacturer or brand properties provided they appropriately define the relationship.
Creating “Product” Schema Markup
💡 TIP Markup you create for other pages should always connect back to your homepage in some way since it’s the heart of the knowledge graph of your content.
you can support local search for your brand or local business by using the areaServed property to link to the Wikipedia page for that city, region, or country.