By defining objects on your homepage as unique entities using schema markup, you are effectively connecting them to a search engine’s knowledge graph. This adds context and relevance for your site content, supporting your E-A-T and establishing relationships between your local business and other defined entities across the Web.
There are many benefits to LocalBusiness structured data markup. The more robust and comprehensive your schema markup, the better search engines can match users with the products and services being offered. The information included in your markup will also be used to enhance your Google Knowledge Panel and enhanced search features, which supports your credibility and E-A-T as Google crawls your web pages.
How Schema Markup Helps You Gain or Enhance a Google Knowledge Panel
Structured Data for Local Knowledge Panels
Through the structured data, you define your business as an entity for Google and connect it to other entities defined in Google’s Knowledge Graph. This way, search engines can contextualize your website content and better match it to a user’s search query. Structured data will also increase the chance of Google showing your local knowledge panel in search.